'Deadline' Redesigns Site, Adds Content

Penske Media’s entertainment news site Deadlineis getting a new look, adding features to offer more stories to digital readers. 

Next Wednesday, Deadline.com will debut updates to the dated website.

Deadline will have a new logo, and more space on the page dedicated to content, including videos, news and trending stories.

The redesign "features a clean, headline-first display that allows readers to quickly catch up on the latest news, features and insider analysis, as well as provide entry points for deeper dives into the topics that are dominating the day (or ones that just happen to interest you),” according to a post on Deadline.com announcing the changes.

“A revamped main menu will better allow you to find the content you want right away,” according to the team.

Deadline will also introduce a new verticals on its navigation bar, including “Hero Nation,” where blogger and former Los Angles Times columnist Geoff Boucher covers the superhero entertainment universe and “Broadway,” dedicated to theater coverage.

On article pages, readers can now hover over bylines to see more stories from that Deadline reporter and how to reach them.

A “toaster” will pop up on the bottom of readers’ screen as they scroll down a story, with Deadline’s current top stories.

Deadline “has always seen an above-industry-norm level of users who access our site via mobile,” according to the post, so the new design “utilizes the latest advancements in speed and user-responsive technology."

The mobile user experience will feature responsive video pages and full-screen mobile galleries. Long-form features, enterprise reporting and Q&As will get an “enhanced featured article page,” with a full-bleed cover photo. Photo galleries improve functionality.

Penske Media Corp. also owns Variety and Rolling Stone.

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