Around the Net
Email Is Key To Reaching Retail Shoppers, Study Finds
- Retail Touchpoints, Monday, April 8, 2019 4:47 PM
Most shoppers can be reached by email marketing, according to a study by Fluent Commerce. Almost 70% of Old Fashioned consumers, who are not necessarily older people, prefer shopping in physical stories, and 37% check their emails three times a day, and 69% have never cancelled a subscription.
