Sharon Silke Carty is the new editor-in-chief of enthusiast publication Car and Driver, among the new hires at Hearst Magazines' Autos Group, which also includes Road & Track and all automotive editorial, sales and marketing functions for Hearst Magazines.
Carty was most recently a senior editor at Automotive News. She has previously served as editor-in-chief of Yahoo Autos, editor-in-chief of Autoblog/AOL Autos, and Detroit bureau chief for USA Today.
Carty succeeds Eddie Alterman, ecently appointed to the newly created position of Chief Brand Officer.
Hearst Magazines also announced Michelle Panzer, former senior vice president of strategic marketing and head of digital publishing at Say Media, will now serve as Chief Marketing Officer, Hearst Autos.
A number of Say Media employees have made the move to Hearst Autos. In December, Say Media founder Matt Sanchez became CEO of the Hearst Autos Group. He joined Hearst Magazines president Troy Young, who was once president of Say Media.
Kate Lewis, Hearst Chief Content Officer, was the former editorial director at Say.
Hearst also announced Chris Lambiase is returning to Hearst Autos in the newly created role of senior vice president, enthusiast partnerships. He will oversee experiential and membership offerings and affinity programs for the auto-enthusiast audience.
Lambiase was most recently Chief Marketing Officer,Hagerty, an insurance company for classic, collectable and high-performance cars.
He previously spent 11 years at Rodale, first as vice president-roup publisher of Runner’s World and Bicycling, and then as senior vice president-publishing director.
In May 2017, Hearst reorganized its automotive advertising sales and marketing operations for all print and digital titles under one division: Hearst Autos.
All automotive editorial, sales and marketing functions for Hearst Magazines’ print and digital titles are overseen by Hearst Autos. Before the changes, each of Hearst’s magazine brands had its own automotive sales team.
The reorg offers full-funnel solution for auto manufacturers and dealers to guide shoppers from inspiration to purchase. It enlarges opportunities to partner on bigger integrated programs across brands and titles.