Kansas City-based travel marketing agency MMGY Global has acquired London-based Digital Spring (DS), a content, media and creative agency for travel and tourism brands. Terms weren’t disclosed.
The newly acquired shop will be part of the company’s European integrated services brand MMGY, working with sibling U.K.-based brands Hills Balfour, Grifco and Ophir.
Among other benefits, the deal will enable MMGY to better target specific U.K. and European travelers.
Digital Spring founders Rob Jolliffe, Rob Llewellyn and Dominique Moseley will remain with the company post-acquisition.