• by Nina Lentini , Staff Writer @Nina_Lentini, April 17, 2019

Looks like we’re going to hear a bit about “Green Eggs and Ham” from Mazda North American CMO Dino Bernacchi during his keynote speech this morning at MediaPost’s Marketing:Automotive conference in New York.

”It’s the first marketing, sales book I ever read. Here’s a character trying to sell green eggs and ham. It’s about perseverance and selling. That is what Sam I Am was trying to accomplish.”