Former Horizon Media vice president/communications Kaya Heitman has joined Daddi Brand Communications (DBC) in the newly created role of senior vice president to partner with president and founder Bill Daddi to drive the next chapter of the firm’s growth.
"When I reached out to editors and industry insiders for recommendations on executive level communications leaders, Kaya’s name came up again and again," says Daddi. "Her ability to address complex business challenges with creative solutions, paired with her approachable demeanor and genuine interest in emerging technologies that advance our industry, makes Kaya the right hire for us as we continue to grow and evolve."
This represents a new direction for Heitman who has spent a decade and a half representing traditional advertising shops, first at Tribal DDB in her hometown of Sydney, Australia, before moving to New York to serve in a number of roles at DDB.
Most recently, she led communications for Horizon for more than five years. She left the agency in March.
DBC's client roster includes The Media Rating Council, The Advertising Research Foundation, The Coalition For Innovative Media Measurement, 3MS, Kantar, Cuebiq, Geopath, and Magid.
The NY-based firm provides brand platform creation, publicity, promotions, and content development, as well as senior advisory services and strategic partnership development.