GetResponse, a specialist in email and digital marketing, has launched a product designed to help small business owners drive sales and measure results online.
The new service, Autofunnel, allows SMBs to manage email advertising, social media, web forms, landing pages, webinars, ecommerce and abandoned shopping cart recovery, the company says.
The goal is to provide “guidance and integrated marketing tools that make it easy to build profitable online businesses,” states Daniel Brzezinski, COO, GetResponse.
The product was developed after an analysis of how customers buy online, and the scarcity of time and resources faced by SMB owners, the company says.
Autofunnel is comprised of several components, including: Sales Funnel, for selling products and services; Lead Funnel, for collecting email addresses and building loyalty; and Webinar Funnel, to promote and manage online events.
Autofunnel e-commerce shop owners, e-book writers, coaches, designers, photographers, event planners, professional services providers and other work-at-home pros selling goods and services online to other businesses and consumers.
According to GetResponse, the product help users: sell, build contact lists and develop email businesses, using over 40 conversion scenarios; create and manage an online storefront; Integrate with social channels and ecommerce platforms such as BigCommerce, Etsy, Magento, PrestaShop, Shopify, and WooCommerce.
Process payments, using PayPal, Stripe, BlueSnap, or PayU without forcing the customer to leave the website.
“I used to spend a lot of time and money struggling to integrate multiple platforms and constantly learn new technology, which really slows down an entrepreneur,” states Sean Smith, founder, Elite Coaching University.
He adds that Autofunnel allows his firm to “exponentially scale our businesses,” using one system.