Hotels.com and agency CPB are playing off the envy experienced by seeing vacation photos splashed across social media with the new campaign, “Be there. Do that. Get Rewarded."
The
creative features spokesman Captain Obvious pointing out reasons why viewers may "hate-like" their friends’ vacation posts, before reminding them Hotels.com can circumvent this "hate" by helping
them book brag-worthy trips.
Sample the work here and here.
The campaign includes five spots
running in the U.S., three in the UK, six-second videos, radio ads and social media.