• by Steve McClellan  @mp_mcclellan, May 8, 2019

The Ogilvy Group has confirmed new roles for two of its senior executives. Lauren Crampsie has been promoted to President of its New York and New Jersey business, the largest portfolio of clients and agency capabilities in The Ogilvy Group's worldwide network.

Additionally, Lou Aversano, CEO of Ogilvy USA since 2017, will become Chief Client Officer, Worldwide for The Ogilvy Group.

Effective immediately, Crampsie will be responsible for driving all aspects of Ogilvy's integrated business model of six core capabilities – Brand Strategy, Advertising, Public Relations & Influence, Customer Engagement & Commerce, Digital Transformation, and Partnerships – for the combined client portfolio of Ogilvy's New York and New Jersey offices.

Crampsie will maintain her role as Worldwide Chief Marketing Officer as part of The Ogilvy Group's Executive Leadership Team. For the past three years, Crampsie has served as senior advisor to CEO John Seifert, for the company's brand re-founding and "One Ogilvy" business strategy.

"Lauren has been a critical partner to me on all aspects of our 'One Ogilvy' transformation,” stated Siefert. “Her extensive business development experience, strategic marketing understanding, and passion for talent diversity and inclusiveness are essential to Ogilvy's strategy for making our clients' brands matter in today's rapidly changing business environment."

In his new position Aversano  will lead Ogilvy's Client Service practice globally.

"Lou's greatest skill is as a client's trusted advisor for complex brand and business challenges,” Siefert said. “Leveraging this expertise more broadly across our client portfolio globally will deliver more value for Ogilvy and our clients moving forward."

For now Aversano’s previous slot won’t be filled and Seifert will oversee a core team of USA market leaders.