• by Steve McClellan  @mp_mcclellan, May 12, 2019

Wieden+Kennedy Portland and Droga5 New York were top winners before a full house at Cipriani Wall Street in New York on Friday, the second night of The One Club for Creativity’s 46th annual One Show. Both agencies were awarded Eight Gold Pencils on the night. 

The One Show 2019 Best in Show honors, recognizing the single most outstanding work entered this year, went to Wieden+Kennedy with Park Pictures Los Angeles and Joint Portland for “Dream Crazy” featuring NFL star Colin Kaepernick on behalf of Nike.   

Over the two nights of the awards program (night number one was last Wednesday)  “Dream Crazy” won 10 Gold Pencils, two Silver and four Bronze, as well as four Best of Discipline honors (Creative Effectiveness, Integrated, Print & Outdoor and Social Media). At the first night of The One Show, “Dream Crazy” also received the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments.    

This year’s top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:

• Agency of the Year — Wieden+Kennedy Portland
• In-house Agency of the Year -- Spotify
• Network of the Year — DDB Worldwide
• Creative Holding Company of the Year — Omnicom Group
• Production Company of the Year — MPC
• Client of the Year — Nike 

Best of Discipline winners for the second night of The One Show were:

• Creative Use of Data: McCann London with Craft/McCann London, Somesuch London and Twentyfour Seven Madrid “Football Decoded” for Microsoft Xbox
• Digital Craft: 360i New York “Westworld: The Maze” for HBO
• Direct Marketing: TBWA\Chiat\Day New York with Rebel & Rogue New York and Design by Disruption New York “Billie Jean King Your Shoes” for Adidas
• Experiential & Immersive: FCB New York with O Positive New York “The Whopper Detour” for Burger King
• Film: Droga5 New York “The Truth Is Worth It” for The New York Times
• Integrated: Nike Beaverton with Wieden+Kennedy Portland, Park Pictures Los Angeles and Joint Portland “Dream Crazy” for Nike
• Interactive & Online: VIRTUE Copenhagen “adDRESS THE FUTURE” for Carlings
• Mobile: MullenLowe SSP3 Bogotá with Macarena Films Bogotá and Cainkade New York “My Line” for Ministry of Technology & Communication of Colombia
• Print & Outdoor: Wieden+Kennedy Portland “Dream Crazy” for Nike
• Social Influencer Marketing: adam&eveDDB London “#TrollingIsUgly” for The Cybersmile Foundation
• Social Media: Wieden+Kennedy Portland “Dream Crazy” for Nike

This year’s CMO Pencil was awarded to David Rubin, chief marketing officer at The New York Times. The publication’s campaign “The Truth Is Worth It” was designated “the world’s single most impactful idea on a brand’s business from the past year.” The campaign was created by Droga5 New York and won five Gold Pencils Friday night. 

The Penta Pencil, awarded to the  agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London. 

A complete list of Pencil winners for this second night of The One Show can be viewed here.