Wieden+Kennedy Portland and Droga5 New York were top winners before a full house at Cipriani Wall Street in New York on Friday, the second night of The One Club for Creativity’s 46th annual One Show. Both agencies were awarded Eight Gold Pencils on the night.
The One Show 2019 Best in Show honors, recognizing the single most outstanding work entered this year, went to Wieden+Kennedy with Park Pictures Los Angeles and Joint Portland for “Dream Crazy” featuring NFL star Colin Kaepernick on behalf of Nike.
Over the two nights of the awards program (night number one was last Wednesday) “Dream Crazy” won 10 Gold Pencils, two Silver and four Bronze, as well as four Best of Discipline honors (Creative Effectiveness, Integrated, Print & Outdoor and Social Media). At the first night of The One Show, “Dream Crazy” also received the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments.
This year’s top honors, based upon cumulative One Show Pencils and Merits won across all disciplines, are:
Best of Discipline winners for the second night of The One Show were:
This year’s CMO Pencil was awarded to David Rubin, chief marketing officer at The New York Times. The publication’s campaign “The Truth Is Worth It” was designated “the world’s single most impactful idea on a brand’s business from the past year.” The campaign was created by Droga5 New York and won five Gold Pencils Friday night.
The Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented adam&eveDDB London and client John Lewis & Partners London.
A complete list of Pencil winners for this second night of The One Show can be viewed here.