Email delivery provider SparkPost has debuted a predictive email intelligence platform focused on delivery.
The new platform, called SparkPostSignals, allows brands to achieve high email delivery based on predictive analytics and machine learning, the company claims.
The goal is to “predict email sending problems and provide actionable recommendations before they impact your business,” states Rich Harris, CEO of SparkPost.
Email senders cab benchmark their performance against industry-specific aggregate data generated through the SparkPost platform.
According to SparkPost, the new features include:
Harris argues that most email analytics products “sit outside the delivery process and don’t have access to ISP behavior and industry-wide sending data, two factors that are essential for finding delivery problems before they occur.”
Signals is now available through SparkPost Cloud, PowerMTA and Momentum, the company says.