The Weather Channel claimed this rise was significantly higher than other cable news networks covering the event. It pointed out that Fox News earned a 0.92 rating; CNN, a 0.55 rating; and MSNBC, a 0.22 rating. The Weather Channel also credits its constant alerts for evacuation warnings and shelter advisories. And the storm also pushed viewers to its weather.com Web site, which witnessed a 350 percent increase in traffic versus that of a typical Sunday.
The Weather Channel's rating record was last year on September 13, during Hurricane Ivan. It earned a total day 1.9 rating on households, representing 1.6 million homes.