Ernest Packaging Solutions is out with a new integrated campaign that was a year in the making. The resulting “Cardboard Chaos” project showcases a drum kit made entirely out of cardboard that was "put to the test" by Stone Temple Pilots drummer Eric Kretz.
The project was a collaboration among Ernest's agency Liquid, social media agency MK&R and Signal Productions as well as Ernest’s director of design solutions Mike Martinez and drum craftsman Sahir Hanif, founder of Masters of Maple.
The integrated campaign is rolling out a wide array of social and digital content across YouTube, Twitter, Facebook, Instagram, Pinterest and LinkedIn, as well as creating blog posts, integrating the work on the Ernest website and creating communications for employee channels.
While the drum kit was a unique challenge, the company has previously tackled similar feats, including an authenticated cardboard Fender Stratocaster, a cardboard skateboard and a surfboard wave tested on the beaches of Los Angeles.