The brand activation campaign for Oreo from Mondelez International, created by the Phoenix Creative Co., won the top prize — the Super Reggie — in the 2019 ANA REGGIE Awards competition.
The award was presented Wednesday night at the Reggie Awards Gala on the opening night of the 2019 ANA Brand Activation Conference at the Ritz-Carlton, Grande Lakes in Orlando.
Nearly 70 awards were presented to top agencies and brands for the best brand activation marketing campaigns of 2018 across more than 20 categories.
The campaign was entered in the new product launch campaigns category executed in partnership with 7-Eleven convenience stores.
The effort focused on the introduction of a new Oreo product: Oreo Mint Hot Chocolate. The campaign was a multidisciplinary project that utilized traditional and digital marketing tools, including social media, influencer marketing, in-store experiential elements and gaming.
More on the awards can be found here.