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PepsiCo Media Director Encourages Brands To In-House And Upskill

  • Campaign, Wednesday, May 22, 2019 8:54 AM

Campaign reveals that Josep Hernandez, senior director of media and total connections planning at PepsiCo, has told delegates at a London conference they should not be fearful of in-housing but instead think of it as an opportunity to upskill staff to create an internal, transparent digital marketing team that offers better value on media budgets.

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