Now that vehicle product placement in movies has become somewhat commonplace, Lexus is upping the game with the introduction of the first-ever Lexus Jet, the Lexus QZ 618 Galactic Enforcer, in “Men In Black: International,” which opens Friday.
The high-tech jet plays a critical role in helping the agents protect the earth from the scum of the universe. What first appears as a Lexus RC F performance coupe morphs just when it's needed most into a jet with fantastical super powers.
Currently available only to MIB agents, it is powered by hybrid transformer technology. With the push of a button it morphs from a 2020 Lexus RC F sport coupe into the most powerful IFO (Identified Flying Object) ever engineered by Lexus. It is also the only Lexus available in the darkest black in the entire universe: Umbra Black.
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“The Lexus jet reflects the future of the Lexus brand -- the far, far distant future,” states Lisa Materazzo, vice president of Lexus marketing. “With the most advanced alien-fighting technology, performance and sophisticated styling, it’s in a class of its own.”
The Lexus dealership in Thousand Oaks, Calif. had some MIB-related fun, pulling a prank involving an employee being transformed into an alien-housing vessel. A video was created of the special effects used to make his double and the reaction of the customers who encountered the creepy client who comes out of his belly.Next up: a “Men in Black”-inspired RC F customized by Gordon Ting of Beyond Marketing will make the auto show rounds. It was at the movie’s premiere Tuesday night in New York.