UM Wins First-Ever Grand Prix Award At Cannes

IPG media agency UM won its first-ever Entertainment Lions Grand Prix win for "5B," the documentary film celebrating the heroic nurses who established San Francisco’s first HIV ward.

Commissioned by Johnson & Johnson and executive produced by UM Studios, the film received the Grand Prix for “Entertainment Lions—Non-fiction Film Over 30 Min.” It also won Gold for “Film Craft Lions—Direction,” Silver for “Health & Wellness - Corporate Image & Communications—Film: Cinema, TV and Digital Film Content” and Silver for “Film Craft Lions—Editing.”

“'5B' is an important story for Johnson & Johnson to tell, as it reminds us all how far we’ve come in the fight against HIV,” said Michael Snead, executive vice president, global corporate affairs-Chief Communications Officer, Johnson & Johnson.



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