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General Mills Enlists Rapper For Limited Edition Boxes

  • Complex, Monday, July 1, 2019 7 AM

General Mills has partnered with rapper Travis Scott to appear on limited-edition boxes of Reese’s Puffs. The relationship was celebrated last week at a one-day Paris pop-up shop. “The co-branded packaging shows the Travis Scott action figure taking a spoon to the sugary breakfast fare with classic Cactus Jack graphics in the background: cacti, lightning bolts, and a few cloud and star doodles,” according to Complex.

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