• by Larissa Faw , July 5, 2019

Publicis Groupe is linking China, Hong Kong, Taiwan, Korea and Japan to form the Groupe's new North Asia territory as the Groupe's Power of One strategy continues its global rollout. 

Jane Lin-Baden, currently Managing Partner of Publicis Groupe APAC, will assume responsibility for the North Asia region in addition to her existing remit. She will continue to be based in Shanghai, reporting to Loris Nold, CEO of Publicis Groupe APAC & MEA, who is based in Singapore.

All in-country leadership teams across Greater China, South Korea and Japan will now report to Lin-Baden. 

This move consolidates media, creative, digital, business transformation consulting and technology services under one roof, explains Lin-Baden. " We will be single-mindedly client centric."