Bustle Digital Acquires Inverse Site, Lays Off 5 Staffers

Following its acquisition of Nylon late last month, Bustle Digital Group (BDG) has now acquired science and entertainment site Inverse, reports Business Insider.

With the acquisition, five Inverse staffers were laid off. Those include two editorial and three business-side employees.

According to a source Business Insider spoke with, remaining employees were told they’d receive individual offers from BDG.

BDG’s Josh Topolsky, who joined the company after it acquired his publication Outline earlier this year, will oversee InverseInverse is expected to retain most of its remaining staff with the company structure left intact.



Bustle founder Bryan Goldberg stated to Business Insider of the acquisition: "Inverse has built a very large audience in a critical vertical — technology. When we combine that with The Outline's incredible product stack and Josh Topolsky's deep experience in the category, the results are going to be impressive. This is the right combination of team, technology and product.”

Inverse was founded by Dave Nemetz, who will stay on as executive vice president of the site. Nemetz and Goldberg cofounded the sports site Bleacher Report.

BDG’s acquisition of Inverse marks its eighth to date, including Gawker, which it bought at auction in 2018 and Mic.

BDG has a history of acquiring troubled publications.

Topolsky’s Outline laid off its two remaining writers and four noneditorial employees early this year, ahead of its deal with BDG. Mic laid off most of its 100-person unionized staff in early 2019, before being scooped up by BDG and relaunched two months later with two nonunion staff writers heading editorial.

BDG is home to RomperElite Daily and Zoe Report.
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