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Six Creative Elements Of A Win-Back Campaign
- Econsultancy, Wednesday, July 24, 2019 11:37 AM
Brands often let inactive customers go for a variety of reasons. Given the cost of acquiring new purchasers, it pays to try to re-win the lapsed ones. But this takes humor, tangible incentives and personalized content. Here are six elements that go into an effective win-back effort.
