Q: What is Land O'Lakes' content strategy?

A: Having earned the role of trusted content authority, our strategy is in a lot of ways to lookinward. Being owned directly by our farmer members provides unique insight into the realities of modern agriculture.

Q: Are there many women in modern agriculture?

A: This is one of those stereotype-busting reality checks that you might only uncover by working as closely with farmers as we do. Over one-third of all farms in the U.S. are led by women, and most farms rely on women to manage core parts of the business.Last year, we turned this stereotype on its head when we partnered with Maggie Rose on "She-I-O," featuring a few of our female farmer members.

Q: How is the brand going to celebrate its centennial this year?

A: We're still in the planning stages, but it's safe to say that any celebration of Land O'Lakes is by definition a celebration of our members. Given the diverse and incredibly interesting stories they've got to tell, expect that we'll be continuing our approach of looking inward.