WarnerMedia’s Turner group advertising revenue for the second quarter was down 4.4% to $1.3 billion, according to the company. But company-wide, AT&T ad revenues totaled $1.8 billion for the period.
Turner’s domestic ad revenue lost 4% -- affected by the NCAA Men’s Basketball Championship game being aired on CBS this year. Overall, Turner revenue was up 1.9% to $3.4 billion, due to an increase in subscription and content revenues.
AT&T's Q2 advertising revenues were $1.8 billion, compared to $661 million in the year-ago quarter, according to the company. AT&T closed its Time Warner deal in June 2018. It does not have previous year, second-quarter 2018 comparisons.
AT&T says its advanced advertising unit Xandr has seen rising revenues -- up 24% to $485 million. AT&T’s communications unit posted a 9% gain in advertising revenue to $470 million.
Just looking at overall video entertainment revenue, the now WarnerMedia unit witnessed 5.5% higher revenue totaling $8.4 billion -- subscription revenues, $3.5 billion ($1.9 billion at Turner networks/platforms, $1.5 billion from HBO); advertising revenues, $1.3 billion; and content revenues, $3.5 billion.
Content revenues consistsof $1.5 billion from Warner Bros. theatrical revenue and $1.3 billion from TV revenue.
AT&T also posted second-quarter subscribers losses at DirecTV.
During the period, AT&T TV subscription platforms -- including DirecTV, DirecTV Now and U-verse -- were down 10% in TV subscribers to 22.9 million.
Its “premium” TV group took a 9% loss or 778,000 subscribers -- now totaling 21.6 million. Looking at just its new DirecTV Now, its streaming pay TV service, subscribers sank 26% -- a net loss of 168,000 subscribers -- now totaling 1.3 million.