Digital agency Isobar, part of Dentsu Aegis Network, continues to expand its leadership team with two new positions. The additions follow the appointment of the agency’s first Chief Creative Officer earlier this year.
Jory Edmunds joins as Chief Strategy Officer and MaryAnn Hoadley joins as senior vice president of federal business development. Both executives will report to CEO Deb Boyda.
Edmunds is tasked with evolving Isobar’s current strategy offering with a focus on both consumer insights and business strategy. Previously he was senior director of global brand strategy and insights at Indeed and earlier was group vice president of brand strategy at SapientRazorfish. He has worked with brands such as Patron Tequila, Neiman Marcus, Audi, Dove, and Kraft Foods.
In her new business development role Hoadley will work to leverage Isobar’s 20-year history providing digital transformation services to the U.S. Air Force and U.S. Army to address other federal agencies’ IT modernization challenges. Previously Hoadley worked as senior vice president, business development at Koniag Government Services and Subsytem Technologies Inc. Earlier she was vice president of Western Operations at Acentia.