LiveIntent has named Jessica Muñoz as vice president of product marketing.
Previously, Muñoz served as director of product marketing at MediaMath.
Muñoz will head up marketing for LiveIntent’s platform and identity businesses, the latter including the firm’s new onboarding service.
LiveIntent offers a marketing platform powered by a customer's email address, the company says.
The new identity business allows publishers to onboard advertiser segments directly to first-party identifiers, and to generate more addressable inventory, it says.