Just in time for National Psychic Week (which started Aug. 4) psychic network Keen.com is launching its first multi-platform campaign.
The creative, developed with Keen's in-house team, highlights some of the company's top psychic advisors and encourages people to develop their own psychic awareness and intuitiveness.
The media strategy, coordinated with agency W Promote, is designed to reach Millennial women through email marketing, app integration, and social media contests/giveaways.
There’s also a content collaboration with wellness platform Elephant Journal. Each day will focus on a theme, such as tarot card reading and mediums. Influencer Nazanin Mandi Pimental will leverage her social media platform by sharing personal experiences with a Keen.com psychic reading, as well as how psychic guidance is a practice of self-care and wellness.
“Our primary goal at Keen.com is to de-stigmatize using psychics as a resource, and help connect users to gifted advisors who can help guide them along their spiritual journey,” explains Rayanne Piaña, manager of content marketing for Keen.com. “The way we practice spirituality consistently changes, and the popularity and openness to mystical services like ours – along with horoscopes, astrology, crystals, reiki, tarot cards – has grown tremendously.