Swirl Mcgarrybowen Names Lindholm President

Swirl mcgarrybowen — the product of last year’s merger of Swirl and mcgarrybowen San Francisco — is appointing Ryan Lindholm President.  

Current CEO John Berg will turn over operational responsibilities to Lindholm and shift to the role of chairman. Under this new leadership structure, Lindholm will partner with newly named Chief Creative Officer Mike Wente to oversee the 150-person agency with a client roster including Microsoft, Clorox, Juniper, and Dole.

The leadership team also includes Chief Strategy Officer Kate Walters and Chief Culture Officer Tasha McVeigh. 

This new role also marks Lindholm’s return to agency life after gaining experience on the client side. Most recently, he worked at Nike, where he was responsible for developing the company’s brand experience, as well as overseeing special initiatives, including performance, structure, UX, creative and brand narrative.



At Nike, Lindholm is credited with repositioning sustainability as an embedded strategy. Prior to Nike, he served in marketing and innovation roles at Clif Bar, Nature’s Path and apparel brand RYU. Earlier in his career, he rotated through various agencies, including AKQA, Razorfish, JWT, DDB and TBWA.

His nontraditional background was one of the key assets in landing this position, says Gordon Bowen, founder-global chairman of mcgarrybowen and Global Chief Creative Officer of parent company Dentsu.

 “Ryan is a futurist and modern-day entrepreneur and has been at the forefront of leading innovation at every company he has worked,” Bowen said.



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