• by Larissa Faw , August 16, 2019

For the first time in its 38-year history, AbelsonTaylor has a new president.

Jeff Berg is being promoted from executive vice president-director of client services. He succeeds founder Dale Taylor, who will shift to CEO-Chairman.

Berg, a 17-year veteran of the Chicago agency, will oversee future-focused growth and new business initiatives. Over his tenure at the agency, he has helped to expand AbelsonTaylor's expertise in technology-driven marketing. 

“With a strong and talented management team and a staff of the best and brightest in the industry, we’re well-positioned to continue our leadership in healthcare marketing,” stated Berg. "Dale has established a brilliant legacy, and a world of possibilities awaits us.” 

Prior to joining AbelsonTaylor in 2002, Berg worked in a variety of research, marketing and business-development roles with global pharmaceutical companies, including Searle, Boots and Allegiance Healthcare, now a wholly owned subsidiary of Cardinal Health. 

For his part, Taylor will remain actively involved in the company he built nearly four decades ago.

“I’m not disappearing,” he quips, noting he will continue to participate in key strategic decisions. “I’ve decided to enjoy life a little more, go on some long trips, and spend a lot less time in the office,” he said. “I can do that with complete peace of mind, knowing that AbelsonTaylor will be well-led by Jeff.”