For the most part, older U.S. TV watchers, 50+, as well as those with a high-school education or less, and minorities, prefer local TV news (more than 50% say that), according to a recent Pew Research Center report. Those 18-29? Only about 26% prefer to get news by local TV.
Pew results came from a survey of 35,000 adults between Oct. 15, 2018 and Nov. 8, 2018.
This is occurring as we continue to see TV stations putting more emphasis and expansion into local TV news content.
The study also confirms what many might know about younger media consumers' news consumption. Digital news platforms are the places they go for local news stories. Some 60% say those 18-29 get their news this way, and 26% from a TV set.
Then, ask yourself about future trends of the local TV news business — or traditional TV news content overall — when it comes to the “influence” local news media has. When looking at all survey respondents, 37% said "a lot" and 61% responded "not much."
What, if anything, needs to change?
Some might look to the younger-skewing cable/media news platform Viceland. The hipper-looking, mostly millennial-hosted content, as a possible model in future years. But much of Viceland, from its Vice Media origins, continues to focused on documentary and reality series content, not breaking daily news.
What about future digital ad revenues for local TV content owners? That is still a work in process for the industry as a whole. Some of this has to do with current subscription fees trends: Few U.S. adults, 14%, pay for local news, and among 18-29ers, that number is 7%.
Where, then, do TV news stations go? Should they firm up more partnership deals with existing big digital platforms, like Facebook, Twitter, Snapchat or Instagram?
All you need to know is in reading this pressing news flash: Pew says millennials, those born from 1981 to 1996, will overtake baby boomers (73 million to 72 million) as the largest adult population group in the U.S.