• by Karlene Lukovitz  @KLmarketdaily, September 6, 2019

MediaQurator, a digital advertising review and approval platform, is now integrating Ad-ID, the industry standard for identifying advertising assets across all media platforms.

Ad-ID, a joint venture of the American Association of Advertising Agencies and the Association of National Advertisers, serves more than 2,600 advertisers, and most U.S. ad agencies.

The first stage of real-time service integration has been completed, according to the announcement.  

MediaQurator applies various content assignment, transcoding and verification steps as it securely processes clearance requests within advertising agencies’ workflow process.

The new integration is designed to enable additional validation of spot metadata against the Ad-ID system, to identify and address any possible errors, avoid traffic complications or delays, and further streamline the review and approval process.

"As Ad-ID continues to drive media supply chain efficiency, it is our pleasure to see innovative vendors, like MediaQurator, working for the benefit of our mutual customers," said Harold S Geller, executive director of Ad-ID.