Dockers is launching the next phase of its "Always On" global platform suggesting men be ready for anything since life is unpredictable.
The creative, developed with FCB West, mimics an action movie sequence to show a man frantically running through Mexico City as he dodges traffic and dogs, among other obstacles, as he rushes to his parking meter. He does all of these tasks, naturally, while wearing Dockers Alpha Chinos and Icon long sleeve shirt.
Sample the work here.
This global campaign, now live, will span connected TVs, digital and social, airing across a 20-plus countries, including the U.S., Canada, and Spain.