Land Rover Partners With Musto Clothing, LEGO

Land Rover is celebrating the world premiere of its new Defender SUV at the Frankfurt Motor Show with a collection of outdoor performance clothing in partnership with Musto and a LEGO Technic model.

The Land Rover's Above and Beyond collection of men’s and women’s performance clothing and technical equipment was developed by Musto, a performance clothing brand based in England. It will be available at Land Rover retailers from Nov. 1.

The collection includes a welded thermo jacket featuring integrated reflective antenna and pockets to keep mobile phones charged for longer. Another item is an activity belt with an ANSI COBRA buckle, and a seam-sealed backpack.

“Our ambition was to launch a specialist range of clothing and equipment that united the world-class capabilities of the Defender with our customers’ thirst for adventure,” says Joe Sinclair, Jaguar Land Rover director of branded goods and licensing in a release.



The collection also includes tough flasks and bottles, and a pen engineered to go to extremes.

Developed in partnership with Land Rover and launched alongside the new Defender at the Frankfurt Motor Show, the LEGO Technic Land Rover Defender is a 2,573-piece model that includes authentic-looking bodywork and a host of realistic functions. 

The automaker created a video detailing the model’s creation. The LEGO Technic Defender will be available for purchase at Land Rover retailers from Oct. 1.

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