'The Dodo' Partners With Dyson, Target For 'Best Dog Day Ever: Halloween Edition'

The Dodo is building on the success of its “Best Dog Day Ever,” taking it from last year’s one-day event to a month-long experience called “Best Dog Day Ever: Halloween Edition.”

The month of events takes place from October 4-27 in Brooklyn.

Dyson and Target are sponsors of this year’s experience.

Attendees and their dogs can visit the (Trick or) Treat Shoppe, Canine Corn Maze, Halloween parade and Ultimate Pumpkin Patch. There will also be an adoption drive.

Dyson will host a Transformation Lab. The mad scientist-themed lab will allow pet owners to try out Dyson products that address  problems like pet hair, dander and dirt. Also, dogs can receive complimentary makeovers from groomers who will share the results on social media. 

Target’s Costume Cam features Halloween costumes exclusive to the retailer for attendee’s dogs to try on. Dogs can then “model” the costumes in a 180-degree GIF booth.

Last year, the event saw a filled-to-capacity space with over 1,400 pet owners and dogs. The Dodo estimates this year’s month-long event could bring in 8,000 to 10,000 pet owners and dogs.

The event will be The Dodo’s largest to date.

Tickets for one human and dog will cost around $35 and grant access to the experience for two hours.

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