Magna: 2019 U.S. Ad Outlook More Than Doubles To +6.3%
- by Joe Mandese @mp_joemandese, September 19, 2019
U.S. ad growth has more than doubled since IPG Mediabrands Magna unit published its original outlook late last year.
Based on Magna's Fall 2019 update the U.S. ad market will now expand 6.3% this year, more than twice the 2.4% expansion it projected in December 2018.
Despite signals of …
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