• by Ray Schultz , September 23, 2019

Customer marketing platform Ometria has snared $21 million in Series B funding in the U.S., led by London-based Octopus Ventures, TechCrunch reports.

Also participating in the round were existing investors Sonae IM, Summit Action, Samos and Adjuvo.

The London-based company will use the money for product development, and it will open its first U.S. location in New York, the report says. 

Founded in 2013, the company offers a customer marketing platform for retailers, EU Startups reports. It is based on the idea that marketers must take responsibility for every communication they sent, it adds.

“Junk mail through our letterboxes has now been replaced by a deluge of messages and notifications, whether through email, text, WhatsApp, Instagram or a dozen other channels,” states Ometria’s CEO and founder Ivan Mazour, according to EU Startups. “It’s relentless and must be addressed.”

The company serves retailers including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com, EU Startups says.

In 2017, TechCrunch reported that Ometria competes against such email service providers as Emarsys, Sailthru, Selligent, Bronto and Dotmailer, TechCrumch continues. Its rivals also include companies such as  CloudIQ, SaleCycle, Yieldify, More2 and AgileOne, it adds.