Commentary

Smart Home Technology Hits 69% Penetration in U.S.

Smart home technology has arrived in a big way.

The majority (69%) of U.S. households now own at least one smart home device, based on a new study.

That translates to 83 million households and of those, 18% or 22 million homes, own more than one smart home product, according to the study by the Consumer Technology Association (CTA).

Audio video products are the most prevalent at a 56% ownership level followed by home networking (34%), home security (33%), energy management (21%) and lighting (15%).

The top products currently owned include smart entertainment devices, owned by 45% of households, wireless speakers without voice assistants (26%), smart speakers with voice assistants (25%), smart smoke detectors (17%), monitored security systems (17%), smart thermostats (14%) and video doorbells (12%).

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Over the next 12 months, a third (33%) of consumers plan to purchase a home security product, 28% an audio video one, 19% home networking and 18% lighting, according to CTA.

The flood of smart home devices is likely to continue. Worldwide shipments of devices are expected to reach 815 million this year, climbing to 1.4 billion in 2025, according to the International Data Corporation (IDC).

That 31% of U.S. households without any smart home products is a shrinking number.

3 comments about "Smart Home Technology Hits 69% Penetration in U.S.".
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  1. R MARK REASBECK from www.USAonly.US , September 30, 2019 at 9:07 p.m.

    I know I'm a baby boomer and live in East Tennessee, but I know NO ONE who has any of this "smart" stuff.  Out of my 5 adlut kids, one has an alexa.  Maybe they listened to me and realize you don't want all your info out there to get get hacked and nobody cares what their lettuce crisper is doing behind closed doors.................????

  2. Ed Papazian from Media Dynamics Inc, October 1, 2019 at 9:04 a.m.

    Mark, I just joined the club by buying a "smart" can opener. Life will never be the same.

  3. R MARK REASBECK from www.USAonly.US replied, October 1, 2019 at 2:05 p.m.

    OMG ED, You can now open a can of tuna from your phone. Down load "Tun-App". Any time, day or night.
    Then you'll need a drone to place it on the can opener!!
    This stuff is. OOC Out of Control.

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