Mobile Marketing Association Elects 17 Consumer Marketers: Transforms Board, Focus Too

The Mobile Marketing Association this morning unveiled its new board of directors, electing 17 top consumer marketers (see below), and capping off the trade association’s “five-year transformation,” according to CEO Greg Stuart.

“Over the last few years the MMA has spent millions of dollars to better understand and define modern marketing as well as create brand new knowledge for pioneering marketers to accelerate their innovation and build enduring business growth,” Stuart stated in the announcement.

While the list of returning board members still is dominated by supply-side media executives, the new board accomplishes Stuart’s long-term goal of reshaping the MMA’s focus to serve consumer marketers first.

New Global Board Members:

Jodi Allen, Executive Vice President and Chief Marketing Officer, Hertz

Janet Balis, Global Media & Entertainment Advisory Services Leader, EY



Jill Baskin, Chief Marketing Officer, The Hershey Company

Lynne Biggar, Chief Marketing & Communications Officer, Visa

Gerry D'Angelo, Global Media Director, P&G

Dean Evans, Chief Marketing Officer, Hyundai Motor America

Rita Ferro, President, Advertising Sales, Direct-to-Consumer and International, The Walt Disney Company

Deirdre Findlay, Chief Marketing Officer, Stitch Fix

Jeremi Gorman, Chief Business Officer, Snap Inc.

Amardeep Kahlon, Chief Marketing Officer, GlaxoSmithKline

Greg Lyons, SVP, Chief Marketing Officer, PepsiCo Beverages North America

Joanna Lu, VP, Marketing and Communications, Greater China and Korea, The Coca-Cola Company

Barbara Messing, Senior Vice President and Chief Marketing Officer, Walmart U.S.

Ivan Pollard, Global Chief Marketing Officer, General Mills

Deborah Wahl, Global Chief Marketing Officer, General Motors

Melissa Waters, Chief Marketing Officer, hims & hers

Telisa Yancy, Chief Operating Officer, American Family Insurance

Re-elected Board Members:

Suzy Deering, Chief Marketing Officer, eBay Inc.

Matt Derella, Global Vice President, Customers, Twitter

Ayesha Gilarde, Chief Marketing Officer, Match

Marie Gulin-Merle, PVH Chief Digital Officer, Chief Marketing Officer, Calvin Klein

Peter McGuinness, President, Chobani

Existing Board Members whose terms were not up for re-election:

Board Chair: Karin Timpone, Global Marketing Officer, Marriott International

Deren Baker, CEO, Jumpshot

Cameron Clayton, CEO and General Manager, IBM Watson Advertising

Carolyn Everson, Vice President, Global Marketing Solutions, Facebook Greg Glenday, CEO, Lightbox

Jay Jaffin, Chief Marketing Officer, Verizon Connect

Kellyn Kenny, Global Chief Marketing Officer, Hilton Worldwide

Jeff Lucas, Vice President of North American Sales & Global Client Solutions, Verizon Media

Charles Manning, President & CEO, Kochava

Jack Philbin, Co-Founder & CEO, Vibes

Allan Thygesen, President, Americas, Google

Antonio Tomarchio, CEO & Founder, Cuebiq

John Trimble, Chief Revenue Officer, Pandora Media, LLC

Linda Yaccarino, Chairman, Advertising and Client Partnerships, NBCUniversal

Treasurer: Stephen McCarthy, CFO/COO, GroundTruth

Chair Emeritus: John Costello, Former President, Global Marketing & Innovation, Dunkin’

Chair Emeritus: Luis Di Como, Executive Vice President, Global Media, Unilever PLC

Chair Emeritus: Sanjay Gupta, Chief Customer Officer, TIAA

MMA Regional Board Representatives to Global Board:

North America: Lou Paskalis, SVP; Enterprise Media Executive, Bank of America LATAM: Alberto "Banano" Pardo, Founder & CEO, Adsmovil

LATAM: Gustavo Aguiar, CDO, Johnson & Johnson

APAC: David Porter, VP, Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia, Unilever

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