Initiative's Next Media Project: A Book About 'Cultural Velocity'

Initiative Global Chief Strategy Officer Stefan Burford has teamed up with bestselling author (“Contagious: Why Things Catch On”) Jonah Berger to co-author “Cultural Velocity: Making Ideas Move,” a new book being released today. 

In an era of sublime ad avoidance and eroding paid media effectiveness, the book was written to offer a guidepost for identifying patterns that leverage cultural to help brands break through, including examples from top brands such as Nike, LEGO, Google and Volvo.

Read an excerpt here.



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