Netflix Originals Maintains Dominant Share Of 'Expressed Demand'

With the backdrop of more premium video services set to launch, Netflix continues to have a dominant share of “demand” when it comes to original programming.

Parrot Analytics says Netflix original programming accounts for an industry-leading 58% of all “expressed demand” in the second quarter.

Amazon Prime Video and Hulu each have a 8.4% share, while DC Universe comes in at 5.4%, CBS All Access is at 5.1% and all others are at 14.2%.

Parrot Analytics tallies “demand expression” in an analysis of a number of platforms -- video streaming, social media, photo sharing, blogging and micro-blogging platforms, fan and critic rating platforms, peer-to-peer protocols and file-sharing platforms.

Using artificial intelligence, Parrot produces a single weighted measure of demand called Demand Expressions.



The single most-demanded original is Netflix’s “Stranger Things,” which has a demand score 45.4 times more than the average U.S. streaming title.

Other big individual series: YouTube’s “Cobra Kai”, 29.6 times; Hulu's “The Handmaid's Tale”, 26.3; DC Universe's  “Doom Patrol”, 26.2 times; Netflix's “When they See Us,” 23.0 times; and Netflix's “On My Block”, 15.6 times.

Looking at specific programming genres: Netflix has a 59.3% demand share of original drama series in the second quarter of 2019, with Hulu at 12.9%; Amazon Prime Video at 10.6%; CBS All Access at 8.3%; and others coming in at 8.8%.

One area where Netflix takes a slight backseat is action-adventure series’.DC Universe has a 40.6% demand share; Netflix, 39.4%; Amazon Prime Video, 11.1%; Hulu, 3.9%; and others, 4.9%.

Parrot says its global TV demand measure comprises 3.5 trillion data points across more than 100 languages in more than 100 countries.

Next story loading loading..