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Wayfair Launches Europe Flagship Brand

D2C retailer Wayfair debuts Hykkon, "the first flagship brand for Wayfair’s European business, launching across the online furnishing giant’s U.K. and German ecommerce sites," according to Chain Store Age. "The brand features a retro-inspired color palette and aesthetic across a wide range of furniture and decor that can be mixed and matched together or with existing pieces according to customer preference."

Read the whole story at Chain Store Age »

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