• by Ray Schultz , October 22, 2019

Email marketers awoke this morning to news of further vendor consolidation. Mailgun, a U.S. email delivery firm, has acquired Mailjet, Paris-based provider of an email solution.

Terms were not disclosed.

Mailjet, which has offices in Paris, London, Dusseldorf, Toronto and New York, will continue to operate under its own brand. 

Mailgun serves over 160,000 clients. Together, the firms will serve 290,000 in over 150 countries.

Each brand has its own market position, with “Mailgun focused on developers and technical teams and Mailjet geared to marketing audiences,” adds Hudson Smith, Partner at Thoma Bravo, the private equity firm that acquired a majority stake in Mailgun last April.

In addition, the purchase combines “Mailgun's developer ethos and API orientation and Mailjet's multi-language support and intuitive GUI,” states Will Conway, CEO of Mailgun.

Clients will receive these benefits, Mailgun claims:

• Access to deliverability tools and marketing feature sets to manage their email program
• The ability to collaborate and build emails across departmental lines
• Easy API integration and deliverability 
• Scalability
• Support and access to experts

Mailgun, which was founded 10 years ago, was spun off from Rackspace Technologies in 2017 in a deal valued at $50 million. It was acquired by Rackspace in 2012.

Mailgun, which was founded 10 years ago and has handled trillions of emails, continues to see email as a growth channel.

“Email was the foundation of the internet, and it continues to be a mission-critical component of life and business today, as the highest ROI activity compared to all other marketing channels,” Conway says. 

UPDATE: In response to a query, a Mailgun spokesperson reports that Alexis Renard will step own as CEO of Mailjet. However, a majority of those on the leadership team will stay in place. The combined companies will have over 300 employees.