B2B publisher and marketplace Business.com has updated its brand and refreshed its site, which offers small- and medium-sized entrepreneurs and business owners resources to start, run or grow businesses.

The site has an updated look and feel, with a new logo.

Business.com also updated its tagline: “Connecting You to Opportunity.”

Business.com has an “active community” of nearly 200,000, according to the company, and 10 million monthly visitors to the site.

“Our rebrand efforts represent an acknowledgement that we serve this community proudly and will continue to invest in and extend our platform to deliver the evolving services, tools and insights they need to run and grow their business,” Doug Llewellyn, CEO of Business.com, told Publishers Daily.

Business.com publishes reviews, advice and original content. It works with more than 55,000 experts, and has close to 1,000 product and service reviews.

It publishes over 5,000 business articles each year, according to Llewellyn. Each month, more than 130,000 business professionals connect on Business.com. 

The company says the U.S. has 30 million small businesses.

“Small-business owners are moving at lightning speed to address evolving business challenges, keep pace with technology innovation and deliver on customer demands. They need to do all this without extensive budgets, teams or resources — a reality we intimately understand," Llewellyn said.

Business.com also serves as a digital marketplace, designed to connect small- to medium-sized business owners with vendors offering products and services.

The marketplace has more than 200 product and service categories and generates around 100,000 qualified sales and marketing leads each month for those selling into the SMB segment, according to the company. 

Business.com is also the name of the B2B division formed last year when parent company Purch sold its B2C brands to Future PLC. Business.com is made up of the Business.com site, as well as Purch’s B2B brands BuyerZone and Business News Daily.