A new social campaign from agency Swift for Google Nest focuses on Halloween ringtones and “monster auditions.”
Swift was tasked with creating work for Google Nest for the Nest Hello Doorbell, which has four spooky sounds for the season: Monsters, Ghosts, Witches and Vampires.
The work playfully takes audiences behind-the-scenes for monster “auditions.”
Videos will run as paid social across Facebook, Twitter, and Instagram, and will be posted to Google’s own channels. With a faux documentary vibe, the work supports the creative concept that these are real monsters in the real world, and are designed to convey that the viewer is not watching an ad.
Sample some of the auditions here .