BSSP Names New CSO

BSSP has appointed Chris Cummings as Chief Strategy Officer to lead strategy, communications planning and performance marketing teams at BSSP. He replaces long time CSO, Edward Cotton, who left the agency to start his own consultancy.

Cummings departs BBDO New York, where he most recently led strategy on Mountain Dew, Lay’s, General Electric, as well as global Visa, Bacardi, and Grey Goose accounts.

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