'HuffPost' Redesigns, New Brand Positioning Focuses On Reader

HuffPost has redesigned its site, with a new tagline and brand positioning around journalism that focuses on readers.

The new tagline: ”It’s Personal.”

“This means we believe that real life is news, and news is personal. Regardless of who you are, where you live or what you believe, HuffPost will help you navigate what’s happening in the world and how it affects you. Your needs, passions, challenges and curiosity are the heart of all of our journalism. If something matters to you, it matters to us,” she wrote.

The redesign updates the site’s look and navigation in an effort to better showcase the range of HuffPost’s coverage, from news and politics to lifestyle and entertainment.

"At HuffPost, democratizing news is in our DNA. We were the first internet newspaper and always have been at the forefront of connecting with audiences, whether through search, social or mobile," Lydia Polgreen, HuffPost editor in chief, told Publishers Daily.



"But as the world continues to evolve, we think the time has come to take this relationship further, and to make the news a truer partnership with our audience — about serving you, not just about distribution," she added.

Readers will still get the latest on what’s happening at the White House, as well as stories on the housing crisis and the battles over voting rights, health care, inequality and gender discrimination, according to Polgreen. 

But readers will also get more stories on “what’s happening at your house,” from raising good kids to finding a therapist. “We know the day-to-day challenges of life are serious news too, and we are here to help,” she wrote.

The new design allows editors to be more responsive to the audience, and offers more opportunities for reader engagement.

Reader polls, which site visitors can participate in with a click, will feature in some top news stories of the day. HuffPost has improved its comments section, with more moderation.

The publisher is also launching HuffPost Forums, where readers can share ideas, views and stories. They can up-vote others readers’ posts as well.

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