Around the Net
Atlanta Firms Lag In Mapping Customer Journey: Study
- Atlanta Business Chronicle, Monday, November 4, 2019 10:20 AM
Many Atlanta businesses are ignoring the customer journey: Less than two thirds have mapped it, and the same number have conducted due diligence to understand their audience, according to research by ad agency Bruner and the Atlanta Business Chronicle. Bruner’s Zak Cochran explains the results.
