PBS is revealing a new logo and related assets to coincide with the public television network's 50th anniversary in 2020. The overhaul was developed with design consultancy Lippincott.
The makeover features a new, vibrant signature color, nicknamed PBS Blue, designed to convey a sense of trust and integrity.
"We needed to evolve the PBS brand to better compete for attention, engagement and loyalty across all channels," said Bogdan Geana, partner for Lippincot. “The existing expression was fragmented, with a complex, broadcast-centric sensibility.”
PBS worked with Lippincott for more than two years researching the project including surveys of PBS audiences, member stations, and other partners.
"We presented updates and held workshops across the country to ensure our work is the best reflection of the organization," explains Geana.
Over the coming year, nearly 70% of local PBS member stations will be adopting the new look, helping to provide a consistent viewer experience. "While we initially explored a much broader range of ideas, we understood the need to communicate that PBS is not changing who they are, but adapting to the digital age," says Geana.