Verizon Media, USAA Strike Multi-Year Partnership, Create 'The Dynasty League' Series

Timed to the 100th anniversary of Veterans Day, Verizon Media and USAA, the financial-services brand that serves military members and their families, announced a series of projects around a multi-year partnership.

Today, during Yahoo Finance’s regular eight-hour show, coverage will focus on veteran-owned companies and business that prioritize hiring veterans, in addition to special guests. 

Other themed content will come from the partnership.

Verizon Media and USAA will produce “The Dynasty League” for Yahoo Sports. The series, set to launch next week, explores how playing fantasy sports has helped service members and veterans connect with others. Each episode is focused on a person or group with an inspiring story, beginning with Navy veteran Rodney Cajudo. 

“USAA’s goal is to tell stories through video content integrations about the camaraderie the sport brings to those in the military community, while building awareness for our brand values and what we can offer our members through products and services,” USAA's CMO Wes Laird told Publishers Daily.

Through the partnership, Verizon Media’s branded content studio RYOT Studio is set to create a custom editorial destination on HuffPost. The hub will explore the lives of women with a special focus on veterans, servicewomen and the families of service members.

The series “Women & Money” will air on Yahoo Finance with stories about veterans and the financial challenges they face after leaving military life.

USAA will be promoted across Verizon Media brands with native advertising in addition to its involvement in the series and content hub.

“We wanted to partner with a media brand that offered deep integrations and had the ability to introduce our brand to new and younger audiences,” said Laird. “Verizon Media was a natural fit with their expansive network and targeting capabilities.”

 

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