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What Google's FitBit Buy Means For Wearables

  • Wired, Monday, November 11, 2019 10:46 PM
Since its launch in 2009, Fitbit has evolved considerably. Its software—the mobile app, social network, sleep tracking, subscription coaching—makes it stand out from other fitness wearables. “Now Fitbit has come full (activity) circle, and is being bought by one of the largest software companies in the world,” according to Wired. “Google says it is acquiring Fitbit to bring together ‘the best AI, software and hardware’ in order to ‘spur innovation in wearables and build products to benefit even more people around the world.’”

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